Google Ads Cost Breakdown

There are many influencing factors that determine how much your Google Ads costs, especially the cost-per-click (CPC) rate. Your industry and the keywords you choose play a big part in this, but there are also other things to consider.

The Google Ads Cost Breakdown of your customer is another factor that can affect your Google advertising costs. For some industries, like real estate or accounting, it takes potential clients a long time to move through the decision-making process, and often, multiple visits to your website, downloads of content, and participation in webinars will be needed before they make a purchase. This will increase the CPC you pay to reach them at each point in their journey and should be taken into account when setting budgets.

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Another influencing factor is location. The cost of clicks varies across different regions due to the competitiveness of the keywords being bid on, as well as localized search intent. This is why it’s important to have a robust international strategy and use a platform that allows you to do so in-house.

Other influencing factors include the ad type and strategies you’re using, as well as your industry’s average CPC. For example, B2B companies typically have lower Google Ads costs than B2C businesses because they’re targeting a more specific audience of professionals and businesses and thus face less competition.