There are many ways to advertise on TikTok, but there are some ad types that perform better than others. The best TikTok ad formats are those that grab the attention of viewers and drive conversions. This includes ads that use video to showcase your product or service, encourage users to share the ad on social media, and those promote a special promotion.
In-feed ads are video commercials that auto-play on your audience’s For You page. These ads integrate with the platform and feel more like a post than an advertisement, leading to high engagement rates. They also have the added benefit of doing a better job of sticking in memory than TV ads, according to a study by Neuro-Insight.
Optimizing Impact: Identifying the Best Ad Formats on TikTok
The best ad formats on TikTok are dynamic videos that encourage your audience to co-create content using a specific hashtag. These ads are good for increasing brand awareness and are often shared widely by TikTokers.
Playable ads are short, interactive mini-games that make it easy for people to connect with your brand. They can be a great way to boost engagement on your campaign and are best used for driving app installs, profile visits, or making sales.
Video shopping ads allow you to showcase multiple products in a single ad, and they are especially effective for e-commerce businesses. They appear in your audience’s For You page and are a highly engaging form of advertising that can convey a sense of urgency or FOMO (Fear of Missing Out) to generate action from consumers.
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